Privacy policy

Privacy Policy

Last updated: January 20, 2026

Lurva Fashion (“we,” “us,” or “our”) operates this website and online store to provide customers with a curated shopping experience. Our store is powered by Shopify, which enables us to offer our products and services (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our Services, make a purchase, or otherwise interact with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you.

We may collect the following categories of personal information:

Contact Information

Name, billing address, shipping address, phone number, and email address.

Payment Information

Credit or debit card details, billing details, transaction information, payment confirmations, and related financial data (processed securely through our payment providers).

Account Information

Username, password, preferences, and account settings (if you create an account).

Order & Transaction Information

Items viewed, added to cart, purchased, returned, or exchanged, as well as order history.

Customer Support Communications

Information you provide when contacting us.

Device & Technical Information

IP address, browser type, device information, network data, and unique identifiers.

Usage Data

Information about how you interact with our website and Services.

How We Collect Information

We collect personal information:

Directly from you (when you place an order, create an account, or contact us)
Automatically through cookies and similar technologies
From service providers who process data on our behalf
From business or marketing partners

How We Use Your Information

We use your personal information to:

Provide and Improve Our Services

Process orders, fulfill shipments, manage returns, provide customer support, maintain your account, and personalize your shopping experience.

Process Payments

Securely process transactions through trusted payment providers.

Marketing & Advertising

Send promotional emails and display relevant advertisements based on your browsing or purchase behavior. You can unsubscribe from marketing emails at any time.

Security & Fraud Prevention

Protect against fraudulent transactions, unauthorized access, and other unlawful activities.

Legal Compliance

Comply with applicable laws, respond to lawful requests, and enforce our policies.

How We Share Personal Information

We may share your information with:

Shopify, which hosts and powers our store
Payment processors and financial service providers
Shipping and fulfillment partners
IT, analytics, marketing, and customer service providers
Law enforcement or authorities when required by law
In connection with a business transaction (e.g., merger or acquisition)

We do not sell your personal information.

Shopify Relationship

Our store is hosted by Shopify. Shopify processes certain personal information to provide and improve the Services. Your information may be transferred and stored outside your state or country.

Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and deliver targeted advertising.

You can manage cookie preferences through your browser settings.

Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us at

support@lurvafashion.com

Data Security & Retention

We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights (U.S. Residents)

Depending on your state of residence, you may have rights including: